Abc for Project

CHECKLIST FOR DISSERTATION

The dissertation should be survey based research (especially for Marketing students) . Qualitative Research can be adopted with the apporoval of guide. The report should contain the validation techniques adopted for qualtitaive research and enough evidences should be given . Both primary and secondary data should be used. For secondary data , sources should be given.

Guidelines to Prepare Synopsis:

1) Synopsis should not exceeding 1500 words

2) Proposed contents of the Synopsis:

a) Introduction (Includes Research Motivation)

b) Problem Definition (Includes Research Objectives & Hypotheses)

c) Research Methodology (Includes Data Sources, Methods and Techniques of data collection and Analysis)

d) Statistical tools

e) Expected outcomes

f) References (APA Conventions)

Checklist - Dissertation

The following documents should be submitted during the dissertation:

1. Synopsis

2. Fortnightly reports -4

3. Rough draft

4. Final draft

5. Raw data sheet ( Excel or SPSS format which should cover the entire samples).

6. Statistical analysis results ( Excel or SPSS output format).

7. Questionaire to be approved by faculty guide before administering

8. Filled-in questionaires ( Soft copy or Hard copy)

Dissertation Report Structure

Executive Summary

• Chapter1: Introduction: Introduction about the Study, Research Motivation, Problem Statement, Objectives, Need and Scope of the study, Limitations of the study

• Chapter 2: Literature Review (Only Scholarly Research articles should be reviewed with help of data bases) and Research Gap identification.

• Chapter 3: Research Methodology: Research Design, Data collection methods & sources, Sampling techniques, Tools of analysis

• Chapter 4: Data Analysis

• Chapter 5: Findings

• Chapter 6: Recommendations

• Conclusions

• Scope for Further Research

•...