Accouting Market Research

Small and Medium Enterprises (SMEs) Accounting Management and Preferences towards Computerized Accounting Software

1Mohd Nabhan Sanusi (ZP00975), 1Harniyati Hussin (ZP00971), 1Ali Kiani (ZP00822)

1Faculty of Business Management, University Kebangsaan Malaysia, Malaysia

National University of Malaysia

Submitted in Partial Fulfillment of the Requirement for the Master of Business Administration (Marketing)

December 2011

TABLE OF CONTENT

EXECUTIVE SUMMARY

1.0 INTRODUCTION

        1.1 Problem Statement 5

        1.2 The Significance of the Study 6

        1.3 The Research Objectives 7

        1.4 The Research Questions 8

        1.5 Scope of Study 8

1.6 The Research Approach 8

1.7 Limitations of the Study 9

2.0 LITERATURE REVIEWS

        2.1 Introduction 10

        2.2 Definition of Terms 11

        2.3 Advantages and Benefits of AIS 13

2.4 Profile of SMEs in the Manufacturing 15

2.5 Previous Research Findings 16

2.6 Identified Research Gap 17

3.0 RESEARCH INDUSTRY / CONTEXT

         3.1 Research Context 18

         3.2 Industry Overview 19

4.0 METHODOLOGY

        4.1 Research Design 21

        4.2 Research Procedure 22

       4.3 Sampling Design 22

4.3.1 Sampling Technique 23

4.3.2 Sample Size 23

       4.5 Research Schedule 24

5.0 DATA ANALYSIS AND INTERPRETATION

5.1 SECTION I: Respondents’ Profile 25

5.2 SECTION II: Understanding the Current Accounting Software Market 27

5.3 SECTION III: Determinants of Accounting Software Purchase Decision 32

5.4 SECTION IV: Identify the Market Potential of Accounting Software 38

6.0 SUGGESTION & RECOMMENDATION

6.1 Discussion ad Recommendation 41

6.2 Limitations & Recommendations for Future Study 43

6.3...