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BSM3114 Management of Strategy
T2 2010/11:: Faculty of Business & Law
Multimedia University, Melaka, Malaysia
Tutorial #02 Wal-Mart Stores – Situation Analysis
( Required resources
The following resources are required for this tutorial:
1. Text book p. 17 Wal-Mart Stores Inc
2. Stationery and transparencies
( Pre-tutorial preparation
1. Read the ‘Wal-Mart Stores Inc’ case.
2. Identify the key question (provided in this handout) for this case.
3. Draft a list of environmental factors that you may have to be discuss further during the tutorial session. We’ll be using the general environment factors (Lecture 2 Slide #17) to guide your analysis.
( This self-directed learning activity will take approximately 30 – 45 minutes to complete
Tutorial Outline
( Briefing and Explanation
1. The tutor will provide a brief explanation regarding the case and the set activities for the tutorial session. The key question is ‘What are the current environmental factors facing Wal-Mart and the fit of its current strategies with these factors?’.
2. Your task is to:
a. Identify the general environment factors affecting Wal-Mart i.e.
i. Demographic
ii. Economic
iii. Political/legal
iv. Sociocultural
v. Technological
vi. Global
vii. Physical Environment
REFER TO IM P. 2-7 FOR DETAILS REGARDING EACH OF THESE FACTORS/SEGMENTS
b. Based on the company's external and internal environmental analyses, outline the primary factors impacting Wal-Mart's strategy. Organize these factors by Stakeholder Group (Lecture 1 Slide #26) to prioritize expectations and identify conflicting pressures on the organization.
|Product Market Stakeholders |
|Strengths |Weaknesses |Opportunities |Threats |...