Submitted by: Submitted by musamohammad
Views: 422
Words: 16409
Pages: 66
Category: Other Topics
Date Submitted: 04/01/2012 06:01 PM
Marketing Strategy for the BC
Oil and Gas Service Sector
October 29, 2004
TABLE OF CONTENTS
1. EXECUTIVE SUMMARY ............................................................................................................. 1
A. Background and Current Situation.......................................................................................... 1
B. Recommendations for all Participants in the Service Sector .................................................. 2
C. Recommendations for Associations ....................................................................................... 2
D. Recommendations for Individual Companies ......................................................................... 3
2. INTRODUCTION ......................................................................................................................... 5
3. MARKETING STRATEGY........................................................................................................... 6
A. Market Analysis and Segmentation ........................................................................................ 6
a) Oil and Gas Services Customers........................................................................................ 6
b) Oil and Gas Services Providers .......................................................................................... 7
c) Market Segments ................................................................................................................ 9
B. Competitive and Strategic Analysis ...................................................................................... 10
a) Know the Comparative Advantage ................................................................................... 10
b) Address Market Barriers ................................................................................................... 11
c) Compete Effectively...