Apples' Weaknesses and Opportunities

Weaknesses

• Steve Jobs is very important person of Apple. He is the main person in making new ideas and creating new products. Apple is perhaps one of the most widely known and generally liked companies of today. It has been led by Steve Jobs’ innovation and smart business sense. In 2008 it was announced that he has serious health problems – cancer. When his health was in the news, his secretiveness damaged the company's reputation. If he dies the company can take a severe blow.

• Apple won't open the operating system to outsiders to develop hardware to work with the products, keeping hardware sales to itself. Due to this problem

• Many replacement parts are specialized, expensive and are not available to the public as spares. If a Mac needs repairing there is only way to take it to a registered service agent and repairs and upgrades can usually only be done by trained Apple technicians. Due to these problems apple products repairing cost more than other company’s electronics.

• Apple’s products are typically higher in price than its competitors. For example you can buy same specifications Dell laptop as Apple macbook for lower price.

• Also, Apple has weaknesses with iphone. Iphone was hacked few times. It was a scandal that iphone has security holes and hackers can get your all information from your phone and also make calls from your phone.

• Also I want to talk about weaknesses of specific products– apple computers. Macbooks has only few ports for connections. If you want to connect your macbook to monitor, projector or other stuff you need to buy special adapter for this. These adapters cost more than 100 LT. This is a problem for consumers because they have to spend more money.

• Due to limited range of available software macs are less attractive for consumers. Weak integration with Microsoft Office makes their product line less attractive to business enterprises. Also, macs are not well suited for...