Buffalo Wild Wing's Strengths and Weaknesses

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Date Submitted: 11/12/2008 09:45 AM

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Internal Analysis: Buffalo Wild Wings

Strength: Buffalo Wild Wings provides 14 different signature sauces.

An extensive collection of homemade sauce recipes, varying in heat and taste, set BW3s above other buffalo wing venues. By offering such variety in their sauces, Buffalo Wild Wings improves their customer satisfaction by ensuring that there are a variety of flavors to please even the pickiest of taste buds. B-Dubs differentiates itself from other buffalo chicken wing locations with new and exotic flavors such as Asian Zing, Honey BBQ, Parmesan Garlic and Mango Habanero. B-Dubs are aware that customers crave options therefore they have created a wide array of choices to excite their customers’ palettes and keep them coming back for more.

Strength: Buffalo Wild Wings utilizes a flexible service system.

Buffalo Wild Wings understands that the customer is the most vital part in running a successful business. Using this knowledge, the organization has implemented a selective service system, giving the customer the option of ordering from a counter for quick service and takeout or sitting in the dining and bar area for the full-service experience. By offering a quick-service alternative, the bar and grill is meeting the customers’ needs and wants, since not everyone wants to or has the time to sit down for a full-service meal. By providing this choice of faster service, B-Dubs is appealing to a whole other market segment, people who lack the time to devote to a meal with full-service.

Strength: Buffalo Wild Wings started a Night Hunger program and created an ‘after dinner menu.’

Buffalo Wild Wings has long hours of operation and they have made the decision to keep the kitchen open until the entire venue closes. The menu, geared toward the after dinner crowd, includes a variety of items that are meant to be shared. By keeping the kitchens open until 1:00-2:00am Buffalo Wild Wings proves that they understand what their target market wants, which will...