Roger's

PAPER 1

Executive SummarySuccess of any businesses organization is determined by factors such as financial, management & operational.Financial factors address use of capital in business and flow of cash through various processes within theorganization. Management factors are linked to organizational structure of the enterprise. Whereas operationalfactors address how available resources are used to achieve objective of the organization. Apart from these threefactors, environmental factors like competition also determine success of any business organization. This paperexplores transformation that Rogers Chocolate Company has undergone since its establishment. The paper alsoinvestigates competitive strategy of the company against its close competitors.Question 1  What is competition like in the premium chocolate industry? Which of the five competitive forces isstrongest? Which is weakest? What competitive forces seem to have the greatest effect on industry attractivenessand the potential profitability of new entrants?Competition in premium chocolate industries is based on regional brands (Zietsma, 2008; Ellis, M. et al, 2007).Forces that accelerate competition among premium chocolate industries include variation in quality of productsand other services offered to customers. Various premium companies have individual techniques that ensuredelivery of high quality product in the market. In addition to product quality, price of the product is another areawhere competition arises. Depending on the production cost, different premium industries offer different prices inthe market. Packaging and physical presentation of the products is another avenue for competition in premiumchocolate industries (Harcourt-Cooze, 2009). Company that offers attractive products especially targeting youngergeneration dominates the market. Furthermore, advertisement methods and geographical distribution is also apotential area for competition (Siedel, 2002). A high sale is realized in company...