D.Benz & Chrysler

To write the case study of the Daimler Benz (D.Benz) and Chrysler, after reading through the document, then the format provided to write the analysis has to be followed.

There could be a final recommendation stance as to whether 

a) Support the D.Benz acquisition

b) Support Chrylser 

c) Do not support

d) Any other reasoning

Step 1 of the Guideline for Case study write up given by Professor

 Hiram Willis: Investigate and analyze the company's history and growth :

D.Benz :

Chrysler :

Step 2 of the Guideline for Case study write up given by Prof Hiram Willis:

D.Benz :

Chrysler :

Step 3 of the Guideline for Case study write up given by Prof Hiram Willis :

D.Benz :

Chrylser :

Step 4 Get the Mission and Objectives of the D.Benz and Chrysler and ANSOF model of analysis should be done :

Make the analysis using the ANSOF model for 

D.Benz   :

Chrysler :

There must be a correlation with the Mission and objectives of the companies 

In what way does the M&A alliance benefit the D.Benz or Chrysler to achieve their Mission and objectives. ANSOFF model of analysis would help us to get an idea on this.

Step 5 :  Internal Analysis 

If Chrysler had a M&A alliance with D.Benz then  the Strength and Weakness analysis of the Combo should be done  as the Chrysler perspective :

If D.Benz had a M&A alliance with the chrysler then the strength and weakness analysis of the Combo should be done as the D.Benz perspective :

Several aspects be covered : 

a)financial

b)Marketing

c)technological

d)Human / labor

e)Economic 

f) Anyother thing you feel appropriate

Step 6 : External Analysis

The porters five forces model should be used to find the Business strategy formulation.

Again here external analysis should be done in two perspectives :

D.Benz ----> Chrylser

Chrysler ----> D.Benz

Step 7: Refined objectives  that you recommend to the D.Benz or Chrysler

Step 8: Strategy...