Pizza Hut Project Marketing

Executive summary

Pizza Hut is owned by YUM! Brands and is the world's #1 pizza chain with more than 13,200 outlets in about 90 countries worldwide. Pizza Hut has more than 7,500 units in the US which accounts for 11.2% of all pizzerias in the US. They also capture 14.5% of all US pizza sales9. In 1995, Pizza Hut franchises began offering buffalo chicken wings in an effort to offer consumers a variety of tastes and costs. The WingStreet brand was launched in 2003 and has been expanding its presence in Pizza Hut restaurants across the US ever since. Wing Street is now the largest chicken wing delivery chain with more than 2,200 locations. In addition, Pizza Hut launched its most ambitious product in April; in an effort to boost sales it expanded its delivery menu to include pasta. The first of the leading pizza chains to offer pasta on its delivery menu, the new line is expected to generate $1 billion in annual sales.

I. Current marketing situation (analyzes the current situation of the company, product, market, environment, and competition)

The history of Pizza Hut began in 1958 when Frank and Dan Carney opened the first store in Wichita Kansas. Frank and Dan were brothers and best friends. In 1958, they asked their mother to borrow $ 600 and they successfully started the now world renowned restaurant called Pizza Hut. The brothers decided that they wanted the word pizza in the name of the restaurant and since the place itself reminded them of a hut, they came up with Pizza Hut. They based their business on quality and customer service and proved to succeed with both.

In 1997, the three restaurant chains were spun off into Tricon, and in 2001 joined with Long John Silver's and A&W Restaurants to become Yum! Brands. The oldest continuously operating Pizza Hut in the world is in Manhattan, Kansas, in a shopping and tavern district known as Aggieville near Kansas State University.

Traditionally, Pizza Hut has been known for its ambiance as much as pizza....