Submitted by: Submitted by williamho14
Views: 364
Words: 1064
Pages: 5
Category: Business and Industry
Date Submitted: 04/12/2012 06:53 PM
Strengths:
We are able to respond very quickly as we have no red tape, no need for higher management approval, etc.
We are able to give really good customer care, as the current small amount of work means we have plenty oftime to devote to customers
Our lead consultant has strong reputation within the market
We can change direction quickly if we find that our marketing isnot working
We have small overheads, so can offer good value to customers
Weaknesses:
Our company has no market presence or reputation
We have a small staff with a shallow skills base in many areas
We are vulnerable to vital staff being sick, leaving, etc.
Our cash flow will be unreliable in the early stages
Opportunities:
Our business sector is expanding, with many future opportunitiesfor success
Our local council wants to encourage local businesses with work where possible
Our competitors may be slow to adopt new technologies
Threats:
Will developments in technology change this market beyond our ability to adapt?
A small change in focus of a large competitor might wipe out anymarket position we achieve
The consultancy might therefore decide to specialize in rapid response, good value services to localbusinesses. Marketing would be in selected local publications, to get the greatest possible market presence fora set advertising budget. The consultancy should keep up-to-date with changes in technology where possible
Delta Air Lines Inc., chose to invest in a multibillion-dollar customer service system that addressesthe flight delay problems experienced by 20% of its passengers. Although some companies mightthink the move was excessive considering 80% of customers have no problems, Delta believedcustomer service was an important area for increasing market share and that competitors couldpose a threat if Delta didn't address the problem.Another example is Dell Computer Corp., which is a great example of how an IT company can usea...