Tinkerbell Action Plan

Action Plan

Place

We, on behalf of a manufacturer and distributor, will find some potential retailer to sell our product, such as eugenegroup, Toys”R”US, BeBe Dream etc. We will find their sales volume of the Baby product, their reputation, their shop location, and most of their major segment market. As we target the income class who most willing to buy quality product to their Baby, we have to see whether the retailer shop location target the segmentation same as us. We would base on the segmentation to match will the retailer shop location.

Price

We would research in 3 areas to find out the range of out suitable price. Firstly we would base on the research of the production cost to adjust the price of it. We would search the material use cost, the manufacturing fixed cost (such as labor cost, factory cost, machinery and inventory cost), moreover, we would find out the cost to develop this technology and cost for quality control of this product. Secondly, we would base on the research of the willingness of how much the parent would spend on their baby. Thirdly, we would research the price of the substitute product for the competitor ( e.g Biba toys, Babypro), as we cannot set the price which is far higher/lower than other competitors.

Promotion

We would have the advertisement in the baby magazine, we would find the magazine sales volume, whether there are similar product put advertisement in it, the target market of these magazine. Moreover, we would join the Baby Exhibition organized by HKTDC, this way can increase the publication for the retailer to know our product and get a better bargaining power with our supplier as the reputation increased in the field. We would research in the qualification to join this exhibition and the detail of this. Additionally, we would have an onsite promotion in our retailer shop like Toys”R”us, to promote with our product. Our promoter would explain and show the function of Tinker bell. We would research the detail...