Hospitality

A good hotel, restaurant or café is where the guest comes first

How do you choose a good hotel or restaurant?

The hotels or restaurants we like are relaxed, unstuffy and personally run. There is no overriding standard (we like diversity)

What are your likes and dislikes?

We like

Flexible times for meals.

Good lighting.

Each and every thing fresh

Good sitting place

Good staff and good service

We dislike

Intrusive back ground music

Stuffy dress code

Bossy notices and house rules

Hidden service charges

Packs of butter, jams and sauces, and packaged juices at breakfast

Environmental polices

Various factors affect the way organisations run and market their products and services. The way businesses are run Is increasingly becoming of interest to consumers, who may choose the company on the basis of its environmental policies and its attitude to local providers and communities instead of solely being influenced by lowest price.

Conducting market research

Market research is a vital part of any marketing strategy it provides information about customers and markets, the effectiveness of promotional campaigns and many other aspects of how any travel and tourism organisation may operate. Market research is necessary preparation to establish how much customers are prepared to pay what products they are likely to buy, what they perceive to be good value for money and to assess the competition. Before embarking on any market research tasks, companies or specialist research agencies must set marketing objectives. They usually involve identifying:

Customer needs

New and existing markets

Trends and fashions

Changes in markets

Opportunities for market and product development

Competitors

effectiveness of promotional activities.

Once it has established what is to be researched, companies can choose their methods. There are two methods: primary and secondary

Primary method: known as field research, obtains information directly from customers by means of...