Trends & Concepts - Billabong
Submitted by: Submitted by elstonp
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Words: 3499
Pages: 14
Category: Other Topics
Date Submitted: 04/18/2012 07:23 PM
Trends
&
Concept
Elston Peterson
Teacher: Mr . Ruud Rosendal
Class: 1-IMEMA
Student: Elston Peterson (492843)
Table Of Contents
HISTORY................................................................................................................................................................. 2
WHY BILLABONG? .................................................................................................................................................. 5
TRENDWATCHER.COM ........................................................................................................................................... 6
INTERNAL PYRAMID............................................................................................................................................... 7
EXTERNAL PYRAMID .............................................................................................................................................. 8
VALUE PYRAMID .................................................................................................................................................. 11
FUTURING PYRAMID ............................................................................................................................................ 13
FUTURING METHOD: ........................................................................................................................................... 15
THE RIJKENBERG METHOD ................................................................................................................................... 16
POSITIONING ...............................................................................................................................................................16
CONCEPTING ...............................................................................................................................................................18
FUTURING SCENARIO...
