Niche Marketing

USING TECHNOLOGY TO MARKET YOUR BUSINESS

1). Build a website

2). Create a Campaign –To influence your target market through

A). Marketing Funnel—

Essentially, this means it's time to bury the marketing funnel and introduce a new model--the customer life cycle, which provides a better fit with modern marketing. At Forrester, we define the customer life cycle as: customers' relationship with a brand as they continue to discover new options, explore their needs, make purchases, and engage with the product experience and their peers.

Phases of the New Marketing Funnel:

Lead Generation: Any activity that “leads” a Best Few Client™ to become actively

Lead Generation: Any activity that “leads” a Best Few Client™ to become actively aware of your company and/or your offerings. (Please note that while the buyer is actively aware of you, in the lead generation phase you may have no idea of the buyer’s existence.)

Lead Cultivation: The activities that allow your business to build a connection with those who are aware of you. This is where your positioning is established – where you have the opportunity to truly differentiate yourself (many times this is the only place where you have the opportunity). This is also the place where you can create demand. Lead cultivation should be designed to attract the right buyers to your offering – while repelling the wrong ones.

Lead Conversion: This is the point in the cycle where a selling and/or buying process is kicked off. The nature of the conversation changes from the general to the specific. Problems are clearly identified and the conversation becomes focused on key problems and issues.

This is the point where traditional marketing let businesses down and accelerated commoditization. While sales and marketing departments were talking about “lead generation,” companies defined a lead as one who was willing to enter a sales conversation – this is lead conversion not lead generation. This is why...