Herbalife Marketing Plan

Marketing Plan Section Part II

Objectives and Issues

Herbalife’s statement of marketing is “Herbalife: Nutrition for a better life.” (“Herbalife nutrition…”) This statement is short and relevant. It defines the company’s formula 1 shake objective and it describes the value of their product. Herbalife’s mission is to change people’s lives by providing the best business opportunity in direct selling and the best nutrition and weight-management products in the world. (www.herbalife.com) Issues that could hinder this statement are related to the costumer’s misuse of the product. If one uses formula 1 shake, yet continues to have bad eating habits and a bad lifestyle, then he or she will not fully benefit from formula 1’s shake nutrition.

Marketing Strategy Recommendations: Positioning Strategy

Herbalife offers exclusive, high-demand products that have helped millions of people in more than 76 countries. Herbalife is dedicated to developing formula 1 shake innovative, effective product under the guidance of their Scientific Leadership, including Nobel* Laureate in Medicine Dr. Lou Ignarro, and with groundbreaking research at the Mark Hughes Cellular and Molecular Nutrition Laboratory at UCLA†. (www.herbelife.com) Another positioning strategy is the wide flavor availability for different tastes and the option of purchasing the formula 1 not only in canisters, but also in individual “to go” packages. In addition to providing such nutritious shake mix, the company has a website where people can connect to others and be accountable for each other’s progress into a healthier life. This creates great positioning of the brand, giving Herbalife’s customers the extra support they need on their journey to a healthier life style and useful tips and recipes to be used with formula 1. (Herbalife CEO on Continued Growth - FOXBusiness.com) A recommendation for Herbalife formula 1 shake positioning strategy would be the offer of a discount when customers buy a given amount...