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Business Strategy

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Business Strategy

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Corporate Culture

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Corporate Culture

• The beliefs and values shared by people who work in an organisation

– How people behave with each other – How people behave with customers/clients – How people view their relationship with stakeholders – People‟s responses to energy use, community involvement, absence, work ethic, etc. – How the organisation behaves to its employees – training, professional development, etc.

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Corporate Culture

• May be driven by: • Vision – where the organisation wants to go in the future • Mission Statement – summary of the beliefs of the organisation and where it is now

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Corporate Culture

• May be reflected in:

– Attitude and behaviour of the leadership – Attitude to the role of individuals in the workplace – open plan offices, team based working, etc. – Logo of the organisation – The image it presents to the outside world – Its attitude to change

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Corporate Culture

What corporate culture do you think the following businesses have managed to develop?

Nike McDonalds The Body Shop Virgin Group

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Strategic Planning

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Strategic Planning

• First Stage of Strategic Planning may involve: • Futures Thinking

– Thinking about what the business might need to do 10–20 years ahead

• Strategic Intents

– Thinking about key strategic themes that will inform decision making

• “The thicker the planning document, the more useless it will be”

– (Brent...