Samsung

Introduction

Samsung Electronics is a South Korean firm of electronics. Nowadays Samsung is the one of world’s leaders in producing any kind of electronic devices, which we daily use . Samsung started as a company producing cheap electronic products and now it's a premium brand with exceptional products and with strong wish to dominate on electronic market worldwide.

In the external environment, Samsung has such competitors as Sony or Mitsubishi, well-known brands that provide high-priced products. Samsung tries not only to stand in one row with them, but overtake them on electronic market. So there is need not only to make competitive prices but also to offer customers more of interesting models of electronic devices.

As became obvious from this case, basic strategy of Samsung is development of products that would impress consumers with their attractive design and advanced technology. This strategy it has been decided to emphasis on hardware development on development of all components, which Samsung is use in its own products and not to copy the products of another brands any more. For software Samsung prefer to use products of partner firms. Also Samsung made special emphasis on advertising and creation of new image of company in to create a consistent global brand image for its products.

For reorganization they sacked more than one third of their workers sold a part of business, and hired new managers and engineers, who target new aims of company. To compete successfully with well-known brands, Samsung must create new ideas and solutions. For that purpose internal environment of Samsung is organized in a way of making competition between departments of developing new products. This helps Samsung to reduce developing process and to establish more of new products on the electronic market.

Samsung Electronics

Analysis of the Five Forces

The five forces are very important in the industry analysis. These forces determine the industry’s profit potential as well as...