Behavior and Communication

Behavior and Communication

BCOM230

Behavior and Communication

Apple Inc. has been one of the most successful companies in the business providing millions of consumers with electronic devices and computer. Apple Inc. has grown because it has listened to what consumers have wanted and exceeded those expectations. Steve Jobs led’s Apple Inc., he is also a business genius, thanks to his new, unique ways to create and do business. Apple Inc. has a captivating mixture of exceptional products, innovative marketing strategies, and enticing communications. Many companies have tried to stop the way Apple Inc. does business and many of those companies have a hard time succeeding.

Apple Inc. is engrossed in a culture of technology innovation. One thing Apple Inc. strives to do is to create better and more effective products, processes, technologies or ideas."Apple Inc. is committed to bringing the best personal computing experience to students, educators, creative professionals, and consumers around the world. (Apple Inc., 2011) "Apple Inc. has accomplishes their goals with the effective internal and external business communications.

All internal and external within Apple Inc. is used toward product enhancement. Internal communication is the means for Apple Inc. to generate new ideas to use toward new or improved products for customers worldwide. External communication incorporates outside venders and customer feedback. The development of the iPod and the iTunes was actually not thought up inside Apple Inc., but was presented to Apple Inc. by an outside source. This type of communication allows Apple Inc. to build relationships of trust and understanding outside of their company. Trust is a key component to sustaining business. Apple Inc. communication is moderate, captivating, undemanding, clear, discrete, and clever. Apple Inc. has a style of its own in the TV ads, print ads, and in the online communications. The well-known “I am a Mac, I am a PC"TV ads are a...