Lockheed Martin Swo Analysis

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Date Submitted: 04/22/2012 05:48 PM

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Lockheed Martin SWOT Analysis

Strengths –

Lockheed Martin possesses many different strengths, including; an ability to successfully design products that meet and exceed strict governmental requirements, a reputation as the producer of high-quality dependable products, a healthy and well-established supply chain, and a long history with many of their customers

Weaknesses –

Some of Lockheed Martin’s weaknesses include their large size, their somewhat bureaucratic management system that accompanies such large companies, and flow time for some of their processes. When companies are as large as Lockheed Martin they have to work very hard to find the balance between establishing standard work and processes and flattening out their organizations. If they are able to find that balance it will give them the structure they need to identify and pursue a company vision, while at the same time allow them to be flexible enough to respond to rapid changes in technology. Once they accomplish this it will keep LM as the premier supplier of defense systems in the world.

Opportunities –

The littoral radar industry, along with just about every industry, is entering an exciting new age where the ability to implement advances in electronics and related developments will play a huge role in determining overall success. These new products and systems will allow LM to provide higher quality, more dependable end-items to their customers. They will be able to reduce costs as well, which provides the opportunity for increased profit margins.

Threats –

The main threats to Lockheed Martin are similar to their opportunities. With costs being reduced it opens the door for more new entrants into their industry. LM must make sure they position themselves well with their supply chain so they can maintain their cost advantage. They must also stay on the cutting edge of technology by investing heavily in their Research and Development Department. The littoral radar industry...