Submitted by: Submitted by karthi512
Views: 437
Words: 2536
Pages: 11
Category: Business and Industry
Date Submitted: 04/23/2012 09:21 PM
1
You could ask students to recall some concepts from the previous chapters that
might help managers build and use information systems successfully. Answers
could include what business processes the company performs, the size of the
company, or the organization of the information systems function.
2
Recall the business objectives that allow firms to achieve competitive
advantage discussed in Chapter 1: operational excellence, new products,
services and business models, customer and supplier intimacy, and improved
decision making.
3
This case illustrates how firms in the very same industry (telecommunications)
can pursue very different objectives and technologies. One company has a
superior network, while the other company has superior devices.
Ask students what their experience has been, using smart phones, smart phone
services, and whether they have used AT&T or Verizon. Which of the two
strategies examined do students think is most likely to succeed? Ask them
what services from a mobile provider they consider most important. What
services would make them switch to a different provider?
4
This concept was briefly discussed in Chapter 1. Figure 1-2 and 1-3 as well as
the figure on the next slide, 3-1, display this interdependent relationship
graphically.
5
Ask students to explain how each factor might affect the relationship between
organizations and information technology. Emphasize to students that the
relationship between these two and its effects on the future of a business are
difficult to predict. For example, very few people could have predicted the
prominence of e-mail and instant messaging in business communication 15
years ago.
6
Which of the two definitions do students find more accurate and why? It is
important to consider both definitions rather than exclusively use one at the
expense of the other. The two definitions are complementary.
7
Ask students what are the inputs from the...