H&M Internationalisation

The globalisation of word economy is key factor in today business. All companies are involved in it whether they decide to go global or not. The process will reach everyone either directly or indirectly. The increase in internationalization of market activities is therefore essential for all companies. This is a motivation for everyone who wants to remain in a market place. The endless growth opportunities exist, however risk associated with international expansion is also present.

The definition of internationalization in simple words means all economic activities the company undertake abroad.

The context refers to expansion process to foreign countries. The aim of the internationalisation is to gain an opportunity in new country.

The reasons I chose this company is because I think that successful and well known Swedish company as H&M is an interesting topic and a lot of information available I found will help me support my work.

In my work I would like to concentrate on internationalization process on chosen company which is H&M. I also want to explain why and how the company expanded this way.

The problem I am going to write about is what factors influenced the company to internationalisation and how all this happened.

I will use several theories to carry the work.

Firstly I am going to give some brief introduction about my chosen company.

Second stage in my work will be designed for analysing internationalisation process of the company and the factors behind it.

At the end of my work I will sum up everything in conclusion and give some recommendations.

H&M was founded in 1947 by Erling Persson. First store, only for women’s: “Hannes” (which mean in Swedish- for her, hers) was opened in Vasteras. The idea was to create stores with high quality clothes for reasonable prices. In 1968 Erling bought Mauritz Widfross and added men fashion collection. In such way Hannes & Mauritz exist till...