Submitted by: Submitted by aaronvales
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Category: Business and Industry
Date Submitted: 03/01/2009 06:06 AM
Case Title: Eat2Eat.com
Statement of the Problem
- Eat2Eat is currently facing sluggish growth after five years of its operation.
Objectives
- To increase the profitability of the company.
- To raise additional capital.
Strategy Elements
- Eat2Eat.com is an Internet-based restaurant portal promoting fine dining in the Asia Pacific regions. And it is an online reservation service.
- By January 2006, Eat2Eat.com covered more than 800 restaurants in Bangkok, HongKong, Kuala Lumpur, Shanghai, Singapore, Seoul, Sydney, Taipei and Tokyo.
- The company also sold Web site banner advertisements to restaurants wanting additional promotions that contributed Eat2Eat.com an additional 20 percent of the company’s total revenues.
- In 2004 Eat2Eat adapted to make its content and booking function accessible through WAP-enabled mobile phones.
- In 2005, third-party negotiations contributed the remaining 40 percent of Eat2Eat’s revenues through credit card companies.
- Eat2Eat.com focused their promotional efforts on corporate customers.
- In May and June of 2004, Eat2Eat.com partnered with leading regional newspaper, the Asian Wall Street Journal, for the first Eat promotion.
SWOTE Analysis
Strengths
- Aggarwal as CEO of Eat2Eat.com
- Being a highly-rated Internet based restaurant reservation online.
Weaknesses
- They are lacking of capital.
- They are lacking also of employees to managed day-to-day operation.
- Current business model.
Opportunities
- Eat2Eat covered a lot of restaurant in large countries particularly in Japan.
- They do have also a joint venture with some credit line companies.
Threats
- The accurate change of technology.
- Language issues
- Difficult to gain acceptance of customer.
Environment
- Eat2Eat.com is in the state of complexity of augmenting capital being known as a highly-rated online reservation in the restaurant industry.
Conclusion
One of the best way in able to have a possibility of having capital is through...