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BUSINESS COMMUNICATION
Building Critical Skills
First Canadian Edition
Kitty O. Locker Stephen Kyo Kaczmarek ©2002 McGraw-Hill Ryerson Limited. All rights reserved. Kathryn Braun
odule 1
Introduction to Business Communication
Skills to
Reflect on your own current communications skills. Establish realistic goals for building on those skills. Analyze the purpose, audience, context, and form of your messages.
©2002 McGraw-Hill Ryerson Limited. All rights reserved.
Identify and analyze communication situations.
odule 1
Introduction to Business Communication
Topics
What is business communication? Will I really have to write? What is an effective message? How do I begin to analyze communications situations?
©2002 McGraw-Hill Ryerson Limited. All rights reserved.
Myths About Workplace Writing
Secretaries will do all my writing. I’ll use form letters or templates when I need to write. I’m being hired as an accountant, not a writer. I’ll just pick up the phone.
©2002 McGraw-Hill Ryerson Limited. All rights reserved.
How can you add to your skills?
Employability Skills 2000+ (The Conference Board of Canada) lists these communication skills: Read and understand information in a variety of forms (words, graphs, charts, diagrams). Write and speak so others pay attention and understand. Listen and ask questions to appreciate other points of view. Share information using a range of technologies. Use relevant field-specific knowledge to explain ideas.
©2002 McGraw-Hill Ryerson Limited. All rights reserved.
Basic Purposes
All workplace writing has at least three basic purposes:
To inform. To request or to persuade. To build goodwill.
©2002 McGraw-Hill Ryerson Limited. All rights reserved.
Business and School Writing
Differ based on
Purpose. Audience. Information. Organization. Style. Layout. Visuals.
©2002 McGraw-Hill Ryerson Limited. All rights reserved.
Internal and External Audiences
Internal
Subordinates Supervisors Peers
External
Customers/Stockholders...