Submitted by: Submitted by Sroo612
Views: 1091
Words: 5449
Pages: 22
Category: Business and Industry
Date Submitted: 04/30/2012 10:36 AM
Kingdom of Saudi Arabia | | المملكة العربية السعودية |
Royal Commission at Yanbu | | الهيئة الملكية ينبع |
University College – Yanbu (Women's Campus) | | الكلية الجامعية-ينبع )حرم البنات) |
Yanbu Al-Sinaiyah | | ينبع الصناعية |
Panorama Café
MKT380 Project
Instructor Name:
Amal Alsahli
Group members:
Bodoor Saleem 08120034
Sarah Bantan 08120083
Ghroub AlBakri 08120124
Wala'a Redhwn 08120190
Section: 1
Blessing of Allah
We thankful to Allah for reconciling us and gave us the strength to carry out this project successfully. Also, we would like to thank our virtuous teacher, miss: Amal Alsahli for her help.
Project Group Members
Table of Contents:
Contents page
Executive Summary…………………...…………………………………………….. 4
The Innovative Product ………………..………………………..………………….. 5
The Research…………………………………………..…………………………….. 7
The Environment……..……………………...………..…………………………….. 12
Market Segmentation, Targeting and Positioning Strategy ……………………… 18
Product Strategy …………………………...………………………….…………….. 21
Promotion Strategy ……………...…………………………………………….……. 23
Pricing Strategy ……………………………………………………………………... 25
References ………………………………………………….………………………… 26
Executive Summary:
This report was commissioned to examine and draw attention to marketing plan of a new business idea. The plan started first with the source and the reasons of choosing this innovative idea. The group members...