Robin Hood Case Study

Robin Hood Case Analysis

Students: Dale Blyth, Christopher Cafley, Maria Greaves, Dan Lazzari,

Jeff McKenzie, Julia McLachlan, Mike Muresan, Deb van de Water

Course: STMT 500

Case Study #1

Word Count: 2000 words

Submission Date: Sunday October 30th 2011

Coach: Mark Alpern

Table of Contents

Executive Summary 3

Introduction 4

Vision 5

Fundamental Beliefs 7

Assessment 9

Strengths 9

Weaknesses 9

Opportunities 10

Threats 11

Objectives 13

References 15

Executive Summary

This is a case study analysis on the article by Joseph Lampel (1991) entitled A Sample Case Study: Robin Hood. The initial vision statement that inspired Robin Hood was reviewed based upon the changing dynamics within his organization, the economy and the existing political alliances. A comparative analysis was done on the fundamental beliefs (competitive behaviour, utilization of available assets and political power) between Robin Hood and his nemesis, the Sheriff of Nottingham. An assessment made up of a detailed review of strengths, weaknesses, opportunities and threats (SWOT) analysis plus the Five Forces of Competition Framework by Michael Porter (2008) was performed to determine an abbreviated plan for Robin Hood to realize his vision of ending the Sheriff’s regime. The objectives detailed in the plan culminate the analysis to give direction as to the next steps in Robin Hood’s strategic realization of his vision.  

Introduction

The mission statement “rob from the rich to give to the poor” (Lampel, 1991) evolved from Robin Hood’s personal goal to end the tyranny imposed by the Sheriff of Nottingham and his Administration. In the first year of inception, Robin Hood (Robin) actively recruited an allied task force called the ‘Merrymen’ based upon the shared value of fighting rogue for social justice. Strategically situated in Sherwood Forest, the successful exploits of Robin and the Merrymen, attracted unsolicited personnel and a...