Phillip Morris

INTRODUCTION OF PHILIP MORRIS INTERNATIONAL

The history of what is now a global company can be traced back to Philip Morris’s 1847 opening of a single shop on London’s Bond Street, selling tobacco and ready-made cigarettes. On Mr. Morris’s death, the business was taken over by his wife Margaret and his brother Leopold. In 1881 the Company went public, Leopold Morris joining Joseph Grunebaum to establish Philip Morris & Company and Grunebaum, Ltd. This partnership was dissolved in 1885 and the Company became known as Philip Morris International (PMI).

The Company left the founding family’s control in 1894, when it was taken over by William Curtis Thomson and his family. Under Thomson, the Company was appointed tobacconist to King Edward VII and, in 1902, was incorporated in New York. Ownership was split 50-50 between the British parent and American partners. The Company had begun to manufacture cigarettes in its factory in Richmond, what was to become its most famous brand, MARLBORO, was introduced, was the principal cigarette brand of these companies, has been the world's largest-selling cigarette brand since 1972.

Nowadays, PMI is engaged in the manufacture and sale of cigarettes. PMI is the largest cigarette company in the US and it is a holding company whose subsidiaries and affiliates and their licensees are engaged primarily in the manufacture and sale of tobacco products internationally. They had a 50% share in the domestic cigarette market, with close to 60% of the higher-priced premium brands, over 20% of the discount market, and approximately 14% of the international cigarette market that year.

I’m now working as a Team-leader at PMI in the Business Building Department. The objective of our department is to increase the potential consumers in the market by engaging others brand’s smokers to change their favour into our product. Under this Business building department, there is a supervisor leading a total of 15 teams, each team is formed by 1...