Technology Impact Paper

Technology Impact Paper

TEC/401 Human Factors in Technology

University of Phoenix

February 16, 2011

Prof.

Technology Impact Paper

The impact of technology has influenced the way customers view products and services. Technology has increased brand building and created a new way of marketing to customers. Customers as of the present time associate certain musical jungles, commercials, and advertisements with a particular brand. Companies are able to advertise via the worldwide web, television, twitter, text messages, billboards, and radio advertisements. These new and innovative avenues have created new ways for marketing personnel to reach a broader audience. “Experimentation is vital because technology has created a fluid, fast-changing array of marketing channels” (Radzievsky, 2006).

Television

In the 1930s when television was introduced to the world, mankind had no idea that this revolutionary product would change the world (Bellis, 2010). For the first time people were able to expand their imagination and visualize what was going on beyond their own neighborhoods and towns. Commercials began broadcasting all over the world and product branding began. In the 1940s when color television was invented, commercials and product branding were more vivid and captivating than ever (Bellis, 2010).

Television allowed companies to reach more people in a short amount of time. It also enabled companies to bridge the gap between local advertisement and national advertisement. With companies pushing more products and increasing their revenue, product branding became increasingly popular. In the late 1980s R.J. Reynolds, with the assistance of television advertisements, introduced Joe Camel cigarettes to the world. The ever-popular Joe Camel character became and instance household name, branding the cigarettes as “cool.” The use of the Joe Camel advertisements attracted positive and negative attention. The company was able to increase cigarette sales because of...