Business Analysis Strategies

Business analysis

Pedro Leal

University Of Phoenix

Management

MGT 521

Glenn Perry

September 15, 2011

Business analysis

Ford Motor Company (FMC) is considered one of the major car manufacturers worldwide. The first half of 2011, Ford was the leading supplier of auto financing in the United States, achieving a market share of 16.7 percent. The company operates 70 manufacturing plants, and presently employs 166,000 workers worldwide. The United States is the company’s main market; however, Ford also concentrates in other markets such, Europe, Asia Pacific, and South America (Forbes, n.d.).

FMC is compose of two specialize departments; one specializes in the Americas, where the division sells Lincoln, Mercury, Ford, parts, and auto service to the United States, Mexico, and Canada. The international division provides vehicles and auto service parts to markets outside North America (Forbes, n.d.).

Ford Motor Company SWOT Analysis

Straights

FMC has strong engineering capabilities, which consists of 65 engineering centers around the world. FMC 2009 fiscal year spent 4.9 billion on research and development of new products to improve performance, safety, and fuel efficiency to satisfy every customer. FMC also consists of a wide dealer network that allows the company to distribute vehicles and auto parts worldwide. The network consists of 11, 682 dealers in over 110 world markets, serving the need of more than 100 countries.

FMC offers a diverse portfolio to every customer; the company manufactures vehicles for every segment, from smallest cars to trucks, SUVs, and commercial vehicles. In 2009, FMC sold 4, 817,000 of vehicles worldwide, this allowed the company to obtain revenue and create new selling opportunities. FMC market share is growing in the U.S. market. General Motors (GM) and Toyota occupied a greater market share compared to FMC; however in 2009 GM market share has decline 10 percent in 2009. Toyota market share increased...