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Benefits of Social Media to organisations

Branding: This is one of the most obvious benefits for most businesses using social media. Whether users directly engage with a brand or not, they will still see your brand name within the networks they use. The more impressions a consumer gets of a business, the more likely they will remember its name in the future. brand awareness is vital for continued success.

* Participatory branding allows customers interact with the brand

* Rebranding allows online social media users generate ideas about rebranding for the business

* Better understanding of customers perceptions of their brand

* Smirnoff Nightlife exchange project

Evolved into a shared experience which enhanced the brand reputation.

Allowed advertising and overall brand marketing to be done for free through word of mouth and competitions.

Making the brand more global through exchanging nights based on different cultures around the world

Reputation Management

Key elements; listening, engaging, responding and measuring

* Good customer experience vs bad customer experience

* Leads to improved reputation or will damage reputation

* Shared customer experience and feedback

Communicate messages directly to the consumers; serves as a platform for advertising

Lead Generation

* Prospective customers can access great content and information through a platform they are already familiar with and actually want to gather said content and information

* Additionally, when prospects are turned into customers many of them are willing to provide their contact information, click to obtain more valuable content, and then come back for more, illustrating the concept of effective use of social media for lead generation

Competitive Analysis

* Able to monitor conversations about the organisation and competitors

* Increased awareness of the organisation and their competitors

* Social media merely makes this process easier by...