Customer Satisfaction

Customer satisfaction towards Parle agro products

CONTENTS

CHAPTER

TITLE

PAGE NO.

INTRODUCTION

1

2

RESEARCH DESIGN

3

COMPANY PROFILE

4

INDUSTRY PROFILE

5

FINDINGS

6

SUGGESTIONS AND CONCLUSTION

7

BIBILOGRAPY

8

ANNEXURE

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Customer satisfaction towards Parle agro products

EXECUTIVE

SUMMARY

Be it a big city or a remote village of India, the Parle agro name symbolizes quality,

health and great taste! And this reputation has been built, by constantly innovating and catering

to new tastes. Due to change in market scenario i.e. rising trend in Organized retailing, the

distributors of Parle agro product would like to know where its products are better placed. So

this project emphasis on, ´A Comparative Study on sales of Parle agro products at Bengalore in

Organized and Unorganized retail sectorsµ.

Objectives of the Study

 To find out the most preferred and fast moving Parle agro product·s both in Organized

and Unorganized sectors (food and beverages).

 To know the performance of Parle agro product·s in Organized and Unorganized sector.

 To know the factors influencing the sales of Parle agro products.

 To know the retailer·s view of introduction of new Parle agro products every 3 months.

Scope of the study:

The scope of study is limited to Bangalore city and the sample size is 100.

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Customer satisfaction towards Parle agro products

Research Methodology:

 Primary data

-

Field Survey

 Secondary Data

-

Reports from related websites.

-

Company reports.

 Area of research

- Bangalore city

 Research Approach

-

Survey Method

 Research Instrument

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Questionnaire.

 Sample Unit

-

Retail stores and Super markets

 Sampling Method

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Stratified Random Sampling

 Sample Size

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100 units (70 Retail stores and 30 Super markets).

 Survey conducted on Geographical basis.

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Customer satisfaction towards Parle agro products

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Customer satisfaction...