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Category: Business and Industry
Date Submitted: 05/11/2012 04:33 AM
7
Marketing
Trends You
Cannot Ignore
Practices and Strategies for
Improving Subscriber Engagement
by Marianne Cellucci
Senior Online Marketing Analyst
7 Email markEting
trEnds You Cannot ignorE
Table of Contents
Introduction:
..........1
Improve Subscriber Engagement
1. Engagement:
..........3
Raise the Email Marketing Bar
2. Content is Key:
..........8
Make It Matter
3. Customers Expect More:
.........13
Motivate Them
4. Right Frequency:
.........16
Automate Your Strategy
5. Social Media:
.........19
Drive the Conversation
6. Influence Matters:
.........23
Target the Powerful
7. Marketing Is Mobile:
........25
Be Accessible
Conclusion:
Engage Your Subscribers By Paying Attention
.........27
7 Email markEting
trEnds You Cannot ignorE
Introduction:
Improve Subscriber Engagement
The process of promoting your
website or company through
various social media platforms
like Facebook and Twitter
is a fairly new concept,
yet it is becoming a powerful
communication channel and
Email marketing has been through a transition over the last five years,
adapting to the arrival of social media and maturing to be a key channel
for marketers. While many more organizations are embracing social media
marketing, email still remains one of the most effective tools for ecommerce
and subscriber engagement. However, in today’s increasingly growing
networked economy, improving customer relationships requires that you
interact with them via multiple customer-facing channels.
marketing platform.
Effective social media marketing
Previously, when the industry spoke of subscriber engagement, we were
works by attracting fans and
referring to an “engaged subscriber” as one who opened, clicked or otherwise
then using creative, thoughtful
interacted with an email. This was a well-established engagement metric
and relevant email and online
content that engages them...