Eco561 - Week 4

Mead® Coupon Binder Starter Kit: Business Proposal

Carla Pigman

ECO 561

July 11, 2011

Dr. Xiaodong Wu

Mead® Coupon Binder Starter Kit: Business Proposal

Increasing popularity of reality television shows, such as TLC’s Extreme Couponing, sparked an insurgence of potential customers to the Mead® portfolio of products (TLC, 2011). The influx of consumers taking on the couponing challenge each week provides a potentially lucrative opportunity for the creation of a coupon binder starter kit. This proposal elaborates on the economic rewards and challenges associated with a coupon binder starter kit, as well as offers a recommendation of whether or not to proceed with production.

Mead®

Over the decades, Mead® has established a strong reputation for quality, innovative products (Mead®, 2011). Mead®’s focus on maintaining the competitive advantage by offering the highest quality product at the lowest possible consumer price establishes the organization as the number one firm providing stationary and stationary accessory products. Mead®’s continuous market research and trend analysis allows the company to stay ahead of competition by offering innovative products to the market. Recently, the marketing research department identified an exponentially increasing demand for specialized coupon storage units; thus, the concept of the coupon binder starter kit was envisioned.

Overview: Coupon Binder Starter Kit

The coupon binder starter kit (hereafter referred to as starter kit) provides an innovative way for consumers to store and organize clipped coupons that would otherwise become easily disorganized. The starter kit will consist of a three inch, three ring zipper binder of varying colors, 30 plastic coupon sleeve inserts (a plastic sheet of nine pockets designed to hold and organize coupons), ten tabbed dividers, one sheet of divider labels (pre-labeled and blank), and a book with coupon tips and techniques written by the top extreme couponing individuals...