Intro to Cognitive Reading

Sales and Marketing Systems Analysis

Team B

University of Phoenix

BSA 502

Donald. Driscoll

Riordan Manufacturing

Riordan is one of the manufacturing companies that produce plastics that has been used in the sports, medical, and several other key industries. Sales and marketing systems of Riordan depends on today’s standards of integrated information management. Riordan is computerizing its sales and marketing systems to handle their customers more efficiently. It is also working on attempting to consolidate customer information to provide better value to the customers.

Current Sales and Marketing Overview

Riordan Manufacturing is focus on consolidating their customer information, departmental databases and other historical and modern day records to operate more efficiently and better serve its customers. Currently, the firm has historical records in many disparate databases, as well as in paper files, microfiche, and various filing cabinets (Riordan, 2012). However, the company has begun the process of consolidating some of its vital information electronically. The historical sales information; which was first manually recorded via paper and pencil; is now entered and tracked electronically. Over the past several years, the Riordan has managed to import and manage the following historical sales electronically:

▪ Dates including order, delivery, and payment dates by order.

▪ Unit and dollar volume of each product including plastic bottles, fans, heart valves, medical stents, and custom plastic parts rolled up to be examined by product group and customer.

▪ Sales by customer to include price paid, cost, margin, and discount given.

(Riordan, 2012)

The ability to pull historical sales data is very important, as it would allow Riordan Manufacturing to evaluate past, current, and future cost and sales activities to learn from past knowledge and make better informed...