Nando's Npd

New product development

TERM REPORT

ON

Submitted By

Section: B

Submitted To

Submitted On

ACKNOWLEDGEMENTS

First and foremost, we would like to thank Allah for His help and granting us the ability to undertake this subject. It is by His Will that we have been able to complete our term report.

We would like to pay immense gratitude to our parents for their continuous support and encouragement in all that we have done.

Also, we would thank Mr. Ather Qadeer for assigning this task to us, which has enlightened us further in the field of new product development

Last but not least, we would also like to thank Ms. Reem qureshi (Marketing Manager) of Nando’s for giving us her precious time and providing us with valuable information regarding the company.

EXECUTIVE SUMMARY

This report covers the new product development Practices at Nando’s Pakistan. The food industry is reasonably unattractive as there are already various restaurants and café’s in major cities of Pakistan. Nando’s is doing better in few areas than its competitors and relatively bad in others.The three main strategies that Nando’s can pursue are: Market Development, Product Development and Backward Integration. We as a student’s of new product development are assigned to implement few strategies to come up with a new product line with in a company and revive the entire concept and implement that concept related to the business. We came with a new product development in the business of nando’s i.e turkey.

TABLE OF CONTENTS

Company Introduction and History

Nando's believes in their flame-grilled Peri-Peri Chicken, they believe it's the best in the world.

Nando's Chicken, a miracle of life: Nando's Peri-Peri Flame-Grilled Chicken is a miracle but it didn't fall out of the sky, no, no, this 8th wonder of the world has much more of a story behind it. A story that dates back centuries, to a time when brave men and women (it's true...