Emba

CASE No. 1

INTRODUCTION:

This case study is on the basis of, All of us always looking for something more than regular. So to address following “The larger the better” line we will discuss this case study further.

SITUATION & SOLUTION:

To solve that is that any market strategies or its just depends on consumer more requirements for big things.

ISSUES TO BE ADDRESS:

* Discussion woth our fascination with bigness

* “Size does matter” is uniquely American preference.

* Discuss that “bigger’s better”

* Or all are market strategy ?

Question 1: What’s up with our fascination with bigness?

Answer:

This is really a kind of mass psychology thing - Americans go through this phase every few years and it usually shows underlying feelings of inadequacy and insecurity. 

During the Cold War, big cars with big tail fins, big suburban homes, and big breasted models like Marilyn Monroe were all the rage. By the late 60s and early 70s, smaller cars, simpler living, and thin models like Twiggy were popular. You can even see it in the types of music and movies that were popular - big, overproduced songs and music in the fifties versus stripped down, more personal movies and singer-songwriter music in the early 70s. 

We see today a typically American fascination with bigness. We are told that now, since we have the technology to do so—electronic interactive devices and mass media—we should make democracy big too. Why can't we be less arrogant and understand that some things—often our most precious things—have limits? These limits are not demeaning. Quite the contrary they make beautiful things like real democracy possible. The kind of democracy I am talking about does not take place alone in a living room in front of a computer or alone in a polling booth. It takes place in public in real time. America needs the kind of democracy where citizens can mark together the renderings of their common decisions, can know the joy that comes when...