Case 1

Case 1: Susan Munro, Service Consumer

Question#1

(a). Internet usage – service directed at mental stimulus processing-Intangible Action

(b). Bus ride- services directed at people processing- Tangible Action

(c). Placed letter into mailbox- service directed at possession processing- Tangible Action

(d). Bus pass- service directed at possession processing- Tangible Action

(e). Food stand- service directed at people processing – Tangible Action

(f). Finance class- service directed at mental stimulus processing – Intangible Action

(g). Student Union- service directed at people processing – Tangible Action

(h). Food court- service directed at people processing – Tangible Action

(i). Burger King-service directed at people processing- Tangible Action

(j). Hav-a-Java- service directed at people processing- Tangible Action

(k). Clear off dirty trays- service directed at possession processing – Tangible Action

(l). ATM usage- service directed at information processing- Intangible Action

(m).Telephone usage- service directed at mental stimulus processing – Intangible Action

(n). Language Department- service directed at mental stimulus processing-Intangible Action

(o). Hairdresser- service directed at people processing- Tangible Action

(p). Cleaners- service directed at possession processing- Tangible Action

(q). Insurance Company- service directed at information processing-Intangible Action

(r). Bank account deductions-service directed at possession processing – Tangible Action

(s). Optometrist- services directed at people processing –Tangible Action

(t). New Cleaner Store- service directed at people processing – Tangible Action

(u). Call for pizza- service directed at people processing –Tangible Action

Question #2.

(a). Internet usage –satisfy her need to know that it was going to rain

(b). Bus ride- satisfy her need to arrive to the University

(c). Placed letter into mailbox- satisfied her need to mail a letter off to the next city

(d). Bus...