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Foreword: Purpose of the Publisher’s manual guide

This manual is a guidance document and it is being used to assist the publisher in using the LiftDNA’s User Interface (UI). The LiftDNA’S UI allows the publisher to track their site’s performances. Performances include revenue, impressions, clicks, cost per thousand clicks, page view and cash flow.

Structure of the manual

This manual is divided into twelve parts.

1. Overview

It provides a quick overview on how the publisher has been performing. For e.g. Revenue, Impressions, Clicks, eCPM and Page views.

2. Daily Network Revenue

This section allows the publisher to have a glimpse of the daily revenue that is being generated by the networks. From this page, the publisher will be able to identify the networks that generated the most daily revenue.

3. Monthly Network Revenue

This section allows the publisher to have a glimpse of the monthly revenue that is being generated by the networks. From this page, the publisher will be able to identify the networks that generated the most monthly revenue.

4. Monthly Total Revenue

This section allows the publisher to have a glimpse of the monthly revenue that is being generated by the all the networks.

5. Revenue by Day

This section breaks down the revenue into daily basis

6. Revenue By Geo

This section breaks down the revenue into different geographical area, allowing to publisher to identify countries that generates the most revenue for their site.

7. Collection Summary

Collection Summary provides an interface that allows the publishers to have an overview of the management of their cash flow.

8. Collection Detail

Collection Detail provides deeper insights into the dynamics of the transactions.

9. Distribution Summary

Distribution Summary page allows the publishers to have an overview on how the cash is being distributed among the publisher and LiftDNA.

10. Wire Summary

Wire Summary allows the publisher to have an overview...