Count Survey of Tyres Bangladsh

PSR TYRE COUNT SURVEY 2011

REMARKS

AREA

VCL

350

BADDA

RESIDENTIAL / COMMERCIAL AREA

100

DHANMONDI

RESIDENTIAL / COMMERCIAL AREA

200

300

GULSHAN

COMMERCIAL AREA

200

250

KAWRAN BAZAR

COMMERCIAL AREA

300

RESIDENTIAL AREA

MIRPUR

200

200

RESIDENTIAL AREA

MOHAMMEDPUR

100

150

KAWRAN BAZAR, 300

MOTIJHEEL, 300

COMMERCIAL AREA

MOTIJHEEL

300

RESIDENTIAL AREA

RAMNA

150

100

DHANMONDI, 200 GULSHAN, 200

MIRPUR, 200

COMMERCIAL AREA

SHAHBAGH

50

50

BADDA, 100

MOHAMMEDPUR, 100

COMMERCIAL AREA

TEJGAON

200

RESIDENTIAL AREA

UTTARA

300

0

TOTAL

2,100

■ TO KNOW THE REPLACEMENT TYRE MARKET SHARE WE TRIED TO AVOID NEWLY REGISTERED VCL WHICH RUN WITH OE TYRE.

THE FOLLOWING AREAS OF DHAKA CITY WERE UNDER THE PSR COUNT SURVEY 2011:

AREA

VCL

14%

COMMERCIAL AREA

COMMERCIAL AREA

1,050

RESIDENTIAL / COMMERCIAL AREA

36%

RESIDENTIAL / COMMERCIAL AREA

300

50%

RESIDENTIAL AREA

RESIDENTIAL AREA

750

TOTAL

2,100

■ TO KNOW THE REPLACEMENT TYRE MARKET SHARE WE TRIED TO AVOID NEWLY REGISTERED VCL WHICH RUN WITH OE TYRE.

TOTAL NUMBERS OF 2100 PASSENGER CAR SAMPLES WERE TAKEN FOR THE COUNT SURVEY FROM DHAKA CITY:

■ DHAKA IS THE MAIN PASSENGER CAR TYRE MARKET IN BANGLADESH.

■ ABOUT 80% PSR TYRE SALES IN DHAKA CITY.

■ MORE THEN 78% PASSENGER CAR REGISTERED IN DHAKA CITY [SOURCE: BRTA WEBSITE, (UP-DATED ON MARCH, 2011)].

WHY WE FOCUSED TO DHAKA CITY FOR 2011 COUNT SURVEY?

■ TO KNOW THE REPLACEMENT TYRE MARKET SHARE.

■ TO KNOW THE SIZE WISE DEMAND IN THE MARKET.

■ TO KNOW THE MARKET TREND COMPARE WITH 2007 & 2009 PSR COUNT SURVEY REPORTS.

PSR COUNT SURVEY 2011 OBJECTIVES:

A. INTRODUCTION

RAMNA, 150

SHAHBAGH, 50

TEJGAON, 200

UTTARA, 300

SURVEY AREA

TYRE SIZE

SHARE

2007

2009

2011

185/70R14

20%

40%

42%

175/70R14

7%

11%

11%

165/80R13

20%

18%

11%

175/70R13

18%

15%

9%

195/65R15

3%

5%

5%

185/70R13

6%

3%

3%

165R13

0%

0%

3%

185/65R14

0%

0%

2%

155/80R13

8%

2%

2%...