Marketing Plan (Sennheiser)

Sennheiser Audio Marketing Plan 2012 |

BA 223 |

Winter Term |

|

Table of Contents

I. Business Mission Statement……………………………………………………………………. 1

Plan Summary

II. Marketing Objective………………………………………………………………………………… 3

III. S.W.O.T. Analysis……………………………………………………………………………………... 4

Internal Strengths

Internal Weaknesses

External Opportunities

External Threats

IV. Marketing Strategy……………………………………………………………………………………. 6

Target Market Strategy

V. Marketing Mix………………………………………………………………………………………….. 8

Product

Placement/Distribution

Promotion

Public Relations/Social Responsibility

Price

Advertising

VI. Implementation, Evaluation, Control………………………………………………………..14

VII. Conclusion………………………………………………………………………………………………. 16

VIII. References………………………………………………………………………………………………. 17

I. Mission Statement

“To provide the sound that music lovers covet: clear, crisp, and wire free.”

Plan Summary

The objective of Sennheiser Audio is to bring only the state-of-the-art audio technology and make it into something that is easily recognizable, marketable, and affordable to any and all social classes that reside around the world. With great products comes a top of the line customer service team that brings some of the best audio equipment trained technicians and makes them easily accessible with just the use of a phone. The plan is to eventually take a new technology in audio equipment and free consumers from the hassles of unnecessary wires which will allow full range movement to any sort of activity that the music lover or sound engineer may find themselves participating in.

II. Marketing Objective

* Increase the number of monthly consumers by 5%

* Increase the number of units sold by 20% per year

* Maintain customer satisfaction by minimizing the amount of complaints

* Make a product that becomes easily recognizable and identifiable

III. S.W.O.T. Analysis.