Business Plan Online Bookstore

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Business Plan

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3 Executive Summary

The College Bookshelf is a student-to-student Internet marketplace providing college students with the opportunity to buy, sell and trade college textbooks, participate in auctions, post classified ads, provide teacher evaluations, and buy products for college.  The College Bookshelf's target market consists of over 15.8 million college students who spend $200 billion annually.  Our key to success will lie in our ability to execute our business model.  In order to achieve success, we need to focus on the following areas to establish The College Bookshelf as a successful and profitable enterprise.  They are:

Recruit an exceptional management and marketing team with extensive domain experience in the college market.

Create and maintain a "Grass Roots" marketing campaign.

Offer innovative and unique products and services.

Form strategic alliances and partnerships with companies suppling products to the college market such as potentially questia.com or maybe even a google subsidary such as google books or google scholar

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1 Solution

The College Bookshelf will enable students to buy, sell, and trade used textbooks directly to other students, by-passing the university bookstores.  By selling textbooks to other students, the seller can receive more money than the bookstore will pay and the buyer can pay less than the bookstore charges.  In addition to textbooks, students will be able to sell class notes, old tests, or anything students wish to sell via an online student-to-student marketplace. 

The College Bookshelf will aim to establish itself as the leading online student-to-student marketplace by combining extensive market-specific expertise with Internet technologies to generate revenue while creating a win-win solution for students.  The College Bookshelf will achieve market dominance by utilizing extensive domain experience, a local grass roots...