Business Study

Dumb IT Down

Executive Summary

Entrepreneurship and Creativity, Spring 2011

Table of contents

1. Value Proposition 3

2. Our company 3

2.1. Mission, Vision and Values 3

2.2. Description of our service 3

2.3. Operation 4

2.4. Competitive Advantage 4

3. Consumers and market 4

3.1. Target groups 4

3.2. Market analysis 5

4. Marketing strategy 5

5. SWOT Analysis 6

6. Our Management Team 6

7. Financial Forecast 6

8. References 9

Appendix 1: Segmentation of the clients 10

Appendix 2: Use of computer and Internet in Austria 11

Appendix 3: Evolution of Internet users in Austria 12

Appendix 4: Promotion activities 13

Value Proposition

Problem Statement

In the modern era, we face a new kind of exclusion – the digital exclusion. Especially people who grew up in the past generations have a hard time to keep updated with all the modern technologies, the constantly evolving Internet and digital functions.

Solution

In this scenario, Dumb IT down comes with a solution. Our company provides computer and electronic devices help and instruction, with an exclusive and customized at-home service, according to each client’s needs. We serve private senior clients in Austria who are not familiar with new technologies, or who wish to get more connected and independent.

Customer Benefits

Offering personalized IT advise at home, in a pace and language that our clients can understand, and according to the difficulties that each one has, Dumb IT down aims to maintain a close contact with each client. Developing personal relationships helps us maintain client’s satisfaction, in a friendly but exclusive atmosphere. Through our service, seniors can get digital included, becoming more independent and connected with the world and with family.

Our company

Mission, Vision and Values

Dumb IT Down Mission:

“To promote digital inclusion for seniors who still don’t benefit from modern technologies, by delivering...