Fast Food Market Analisys

Student No: 11841512

School: Brighton Business School

Course: MSc Finance and Investment

Module: ECM02: Economics and Business Finance in Context

Teacher: Peter Bell

Topic: FAST FOOD MARKET ANALISYS

University of Brighton

2011

Fast food restaurants represent one of the largest segments of the food industry. As any market it is influences by microeconomic and macroeconomic factors. The report will show the changes in demand and supply in this market. It will determine the elasticity as well. Further in the report the global factors that influence the fast food business will be shown and opportunities for further developing will be determine.

McDonald's is the world's largest chain of fast service restaurants, serving tens of millions of customers every day worldwide.Read more One of the key factors of McDonald's success in the world is its property portfolio, which provides a well located and convenient network of restaurants throughout the world for their customers to use and enjoy. There are almost 33000 restaurants operating in 119 countries. It can be found at high streets; shopping centres; leisure centres; retail parks; roadside locations; railway and airport termini and motorway service areas. McDonalds is well known for its drive-through restaurant concept and is a world leader in this sector having nearly 400000 employees.

“The fast food market is defined as the sale of food and drinks for immediate consumption either on the premises or in designated eating areas shared with other foodservice operators, or for consumption elsewhere.” (PRLOG, Dec 04 2009) The Fast food industry can be divided at burger segment, sandwiches, pizza/pasta, chicken, Mexican and other smaller segments. Market of fast food includes nearly 500,000 restaurants in the world and only in America people spent $110mil in 2010 for buying fast food. At this market the top 50 leading companies hold 25% of sales. Here is short overview of 10 market leaders (according to...