External and Internal Factor Zara

Paper Assignment – Bank Mega Elnusa Case

INTRODUCTION

PT. ELNUSA

PT. Elnusa Tbk. Was founded as PT. Electronika Nusantara based on Indonesia Corporate Establishment Act. No. 18, dated 25th January 1969, Indonesia Corporate Capital Change No. 10, dated 13th February 1969 as witnessed by notary Tan Thong Kie. Such establishment data was recorded at Republic of Indonesia Hall of Record No. 35, Annex No. 58, dated 2nd May 1969. PT. Elnusa named by 9th September 1969.

Elnusa started as a state – owned oil and gas PT. Pertamina’s operations support services company.. Its services include maintenance and reparationof Pertamina’s vessel shipboard electronic communications equipment, navigational equipment and radar system. Oil tankers owned by other companies working under contract with Indonesia’s state – owned oil and gas companies were also part of Elnusa clientele.

In 1999, due to competitive and developing business demand and opportunity, Elnusa initiated an internal consolidation in an effort to streamline its operations and business activities. As a result of this consolidation, Elnusa had twelve business units, which were led and managed by the following three divisions :

1. Exploration and Production

2. Telecommunications and Information Technology

3. Patra Niaga

In 2001, Elnusa had its organizational structure restructured, which resulted in the transformation of its three business divisions to the following two directorates :

1. Directorate of Upstream Services

2. Directorate of Downstream Services

3. Non-Oil and Gas Services

In 2004, Elnusa initiated a business process re-engineering which involved mergers and acquisitions. As a result, in 2006 Elnusa had fourteen business affiliations and two business portfolios. Its two primary business focus then were :

1. Integrated oil and gas sevices

2. Telematics support services

In October 2007, Elnusa yet again restructured itself, this time in an effort to dedicate itself as Indonesia’s first...