Wal-Mart

Content

1.0 Background of the company …………………………………………........ 2

2.0 Introduction/ Overview of the article …………………………………..... 2-3

3.0 Findings and Analysis ……………………………………………….......... 3-7

4.1 SWOT

4.2.1 Strength

4.2.2 Weakness

4.2.3 Opportunity

4.2.4 Threats

4.2 Marketing Mix

4.3.5 Product

4.3.6 Price

4.3.7 Place

4.3.8 Promotion

4.3 PEST

4.4.9 Political factors

4.4.10 Economic factors

4.4.11 Social factors

4.4.12 Technological factors

4.0 Marketing Strategies …………………………………………………….....7-8

5.0 Recommendation ……………………………………………………...........8-9

6.0 Conclusion ……………………………………………………………......... 9

7.0 References …………………………………………………………............. 10

8.0 Appendices ………………………………………………………................ 11-16

1.0 Background of the company 

Wal-Mart Stores, Inc., is an American multinational retailer corporation that runs chains of large discount department stores and warehouse stores. It was branded as Wal-Mart since 2008 and then became Wal-Mart. According to the Forbes Global 2000 list, Wal-Mart is considered as the world’s 18th largest public corporation and also the largest public corporation when ranked by revenue. Wal-Mart Stores, Inc., is controlled by the Walton family which owns 48% stake in Wal-Mart. Besides, with over 2 million employees, it has also become the biggest private employer in the world.

Sam Walton, who is the founder of Wal-Mart in the 1962, incorporated on the 31th October, 1969 and publicly traded on the New York Exchange (NYE) in 1972. Wal-Mart Stores, Inc.’s headquartered in Bentonville, Arkansas. In the United States, Wal-Mart is considered as the largest grocery retailer. In 2009, it generated 51% of its US$258 billion sales in the United States from grocery shopping. Besides, Wal-Mart Stores, Inc. also owns and operates the Sam’s Club retail warehouses in the...