Mga Gawa

product planning

APL JAM Product Plan

1. Executive Summary 3

1.1. Vision 3

1.2. Objectives 3

1.3. Target Customers and Market Analysis 3

1.4. Features 3

1.5. Sales and Marketing Strategy 3

1.6. Competitive Products 4

1.7. Product Schedule 4

2. Target Customers 4

3. Product Description & Positioning Statement 4

4. Plan Scheduling 4

Executive Summary

1 Vision

To offer a new apple jam to the market which is economical and healthy.

To help our food industry by introducing another innovation of apple jam that can help not only our business itself but to make Philippine product be patronize by Filipino people.

2 Objectives

1. Generate over Php10,000 in sales by the end of 6 months.

2. Increase sales by 100% by the end of year 1.

3 Target Customers and Market Analysis

Our target customers are those who loves to eat bread (of any ages) specially “pandesal” which is every Filipino’s favorite for their breakfast buffet. By these we can alternate other spread such as butter and other sandwich spreads to our product.

Our team APL.de. JAM from Antipolo City decided to make “APL JAM” an apple jam which is more chuckier, healthier and more economical other than apple jam in the market. Our consulting customer is the VP of marketing or equivalent position of a medium to large organization who is looking for creative promotional methods for their products and services.

Our target on our investment will increase by 50% on the first three (3) months of our production.

4 Features

1. Chunkier

2. Tastier

3. Delicious

4. Economical

5. Healthy

5 Sales and Marketing Strategy

We will put our product in every bakery at Antipolo City that can give the seller a 20% income and make a “Buy 2 Take 1” promo on the first month of production for our...