Sales Technikque

1. Sales Promotions

2. Sales Promotion “ Sales Promotion is a Marketing Discipline that Utilizes a Variety of Incentive Techniques to Structure Sales-Related Programs Targeted to Consumers, Trade, and/or Sales Levels that Generate a Specific, Measurable Action or Response for a Product or Service.”

3. Sales Promotion Goals Sales Promotion Has Three Goals That Relate to Its Target audiences: To Increase Immediate Customer Sales. To Increase Support Among the Marketer’s Sales Force. To Gain the Support of the Trade in Marketing The Product.

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5. Reasons for the Growth of Sales Promotion Sales Managers are Under Great Pressure to Produce Results Quickly. Sales Promotion Strategies Target Consumer, Trade, and The Sales Force. Assessment of Sales Promotion is Relatively Easy. Cost for Results In This Industry Are Relatively Low. Why Are Companies Spending More and More Money on Sales Promotion?

6. Consumer Promotions Consumer sales promotions are directed at the ultimate user of the good or service. Intended to “presell” consumers so when people go into a store, they will look for a particular brand. Primary strengths are their variety and flexibility. Many techniques that can be combined to meet almost any kind of sales promotion planner’s objectives.

7. Types of Consumer Promotions Lucky dip Incentives Sampling Contests Rebates Refunds Coupons

8. Contests and Lucky dip Lucky dip Participants Submit Names To Be Included in Drawing Time Frame Much Longer Contests Compete for a Prize Based On Some Skill or Ability Generates High Degree Of Consumer Involvement Can Help Revive Lagging Sales

9. Refunds, Rebates, and Premiums Refunds and Rebates A Marketer’s Offer to Return a Certain Amount Of Money to the Consumer Who Purchases the Product. i.e cash rebate + low-value coupon Incentives Tangible Reward for Performing a Particular Act. Direct – Received At Time of Purchase Mail – Proof of Purchase & Payment Be Mailed In

10. Sampling Allowing the Customer to...