Market Study

Shanghai Tang, the first and currently

only luxury brand emerging from

How o

How to Create a Superb Brand

w

e

b

d

which Stands Out

from

from the Competition

m

e

China, fuses the best of Chinese

culture

with contemporary elements of

style for the globe-trotting shopper

of today. The product offer ranges

from affordable items of

luxury to bespoke gowns and suits,

to bespoke gowns and suits,

each delivering a distinct style

that is undeniably Shanghai Tang.

Global Brand Forum

4 December 2008

Kuala Lumpur

BRAND OVERVIEW

Leading Purveyor of Modern Chinese Chic

Shanghai Tang, the first and currently only

Shanghai Tang, the first and currently

luxury brand emerging from China, fuses the

only luxury brand emerging from

best of Chinese culture with contemporary

of Chinese culture with contemporary

China, fuses the best of Chinese

culture

elements of style for the globe-trotting

with contemporary elements of

shopper of today.

style for the globe-trotting shopper

The product offer ranges from affordable

of today. The product offer ranges

from affordable items of

items of Luxury to bespoke gowns and suits,

luxury to bespoke gowns and suits,

luxury to bespoke gowns and suits,

each delivering a distinct style that is

each delivering a distinct style

undeniable Shanghai Tang

that is undeniably Shanghai Tang.

Product Offering

Imperial Tailoring

Home

Women's ready to wear

Accessories

Men's ready to wear

Kids

Store Concept

Shanghai Tang's brand and store concept

is founded on the nostalgia of

1930s Shanghai with its East/West glamour

and vibrancy. Art deco elements

accent the black lacquer fixtures while

Shanghai Tang's signature lime green

and fuchsia highlight the interior.

Shanghai Tang's unique shopping experience

entices all five senses, bringing pleasure

and most importantly, a sense of spontaneity

and wit to luxury shopping.

Store Locations

Currently 34 Shanghai...