Acer

Executive Summary:

This report is an endeavour to analyse the case, Acer, Inc: Taiwan’s Rampaging Dragon from Human resource, Marketing, Operations and Finance point of view.

We have first dealt with the business landscape that gives us a sneak peek through Acer’s timeline. We get an idea of how the idea of Acer was conceptualised and what are the challenges faced by Acer today.

Later we have examined the Strengths, Weakness, Threats and Opportunities of Acer in the Hi-tech industry.

Based on the weakness of Acer we have suggested some recommendations. These recommendations have been studied from the Human resource, Finance, Operations and Marketing perspective.

In the later part there are analysis of Liu’s strategy with reference to pros and cons of his strategy.

Also a similar analysis has been done for Shih’s strategies so that we can weigh the advantages and disadvantages of both the strategies.

Then we have moved on to Industry analysis. Following this we have the main issue that Acer is facing and what are our recommendations which are based on elaborate logic and reasoning.

At the end we have suggested the implementation plan to give some guidelines as to how Acer should go about its new product “Aspire”. And with this we have concluded.

To enable better understanding of the report, especially the financial analysis we have attached an Appendix at the end of the document.

Business Landscape:

Originally Known as Multitech, the company was founded in Taiwan by Shih, his wife and three friends in the year 1976. They started the company with a paltry sum of $25,000/- with its CEO as Mr. Shih and his wife as the accountant and 11 employees.

Multitech was capital constrained and so the CEO instituted a strong norm of frugality. He told his employees that customers came first, employees second and shareholders third.

Shih delegated the powers to the employees and entrusted them to work for the best of the company. He didn’t believe in controlling...