Organizational Development Project –Phase 1, 2 & 3

Organizational Development Project –Phase 1

McDonald’s

The business began with two brothers. In the 1940s, Richard and Maurice McDonalds opened a small drive-in restaurant east of Pasadena, California. They served hotdogs and shakes. This led to the creation of a bigger drive-in which operated successfully and by 1948, the brothers had a made a fortune they never expected. The brothers realized that hamburgers comprised of 80 percent of their sales and closed their doors to re-evaluate their business model. The same year, in 1948 the model was about affordable dining for family who wanted to eat out. The “Speedy Service System” was also implemented that included an assembly line of sorts, a nine-item menu, and an all male staff. The operations were proven successful in 1952 ad the first franchise was sold to Neil Fox who opened a restaurant in Phoenix, Arizona and created the well-known golden arches of McDonalds. Fox had huge success with the store and the brothers were reluctant at first to begin a national franchise system, but soon realized that too many copycats were creeping up and they needed an advantage and a head start. McDonald’s is one of the nation’s largest hamburger fast food restaurants. There are countless restaurants all over the U.S. The food is very bad for us, but we cannot resist it. I visited the company’s website and the first thing that I noticed was that they were promoting their current attraction, the chicken McBites. They have the slogan “It’s the little things that makes us happy Good hair day Chicken McBites”( http://www.mcdonalds.com/us/en/home.html). McDonald’s knows how to attract attention. The bright yellow arch can be seen from a distant and how can you forget their catchy burger names, like the Big Mac.

Organizational Goals and Objectives:

Most of us have seen the movie, Supersize me and I for one vowed to never eat at McDonald’s again. Well at least for a short period of time. After that movie, McDonald’s...