Restaurant Marketing

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Restaurant owners and managers often spend quite a lot of money in marketing, trying to bring new customers to their restaurant with mixed results. However, that obsession with bringing new customers often diverts the attention from their core business. Let’s face it; before you start spending hundreds (or thousands) of dollars a month trying to bring new customers to your restaurant, you should focus on your core competences, making sure that you can deliver an excellent dining experience to your clients.

Restaurants should show their commitment to excellence in four basic parameters:

* Quality of their food

* Excellence of their service

* Cleanliness of their place

* Agreeable, beautiful, unique, and/or attractive ambience

If you can’t deliver in all these categories, then perhaps you can still bring new customers to your restaurant using smart and targeted marketing. However, many of these people won’t come back to eat at your place, so you will have to keep on investing over and over in new marketing vehicles to always attract new customers. Instead, try to take a hard look at your current offering. Do you deliver great food with excellent customer service in a clean and attractive place? If so, great, you are ready now to promote your business. However, if you think that you are missing in one or more of the four categories, you should focus your energies on improving them.

These are some basic things you can do to improve your core business:

* Changing or simplifying your menus. Sometimes less is more and your kitchen staff can focus all their energies on your signature dishes and your servers will know better the menus. If your cooks can deliver great quality food, then it’s time to hire new more skilled cooks.

* Training your staff by switching all the emphases to customer service and satisfaction. Setup clear guidelines about how to deal with unhappy clients.

* Making sure...